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Writing That Works, 3rd Ed
Author(s): Kenneth Roman, Joel Raphaelson
Publisher: Collins Reference
Date: 2000
Pages: 291 in ePub format
Format: PDF, ePub, Mobi
Language: English
ISBN-10: 0060956437
ISBN-13: 978-0060956431
Size: 1.29 MB

Description:


Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

Reviews:


Clear, concise communications that make the right point will launch your career or business to new heights.

--Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us...

--Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications...

--William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

About the Author:


Kenneth Roman, a former chairman and CEO of Ogilvy, is active on corporate and nonprofit boards, where he sees lots of business writing - and its abuse. He is also the coauthor of How to Advertise.

Joel Raphaelson, a former Executive Creative Director at Ogilvy, is mostly retired but rouses himself from time to time to write about writing and other subjects.

Amazon Customer Ratings (28 Reviews):


5 star: (26)
4 star: (1)
3 star: (1)
2 star: (0)
1 star: (0)

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