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Handy Book Artistic Printing Doug Clouse
Author(s): Doug Clouse
Publisher: Princeton Architectural Press
Date: 2009
Pages: 232
Format: PDF
Language: English
ISBN-10: 1568987056
ISBN-13: 978-1568987057
Size: 27.15 MB

Description:


During the late nineteenth century, letterpress printers, engravers, and lithographers boldly challenged the rational sobriety of traditional design by introducing intricate borders, corner embellishments, quirky typefaces, and exotic imagery. The style was known as "artistic" and was quickly taken up by letterpress printers as the design idiom ofchoice for advertisements, packaging, and all of the other ephemera occasioned by the rapid expansion of America's economy. For a while, this commercial style represented the best in popular taste.

But just as quickly as this exuberant style was embraced, it fell abruptly out of favor. By century's end, the ornate bits of artistic printing were tossed into the gutter, and the style itself relegated to the dustbin of history. The rise and fall of this highly embellished idiom, which culminated in its denouncement as aesthetically and morallysuspect"a freak of fancy"are traced in this, the first comprehensive study devoted to the history of American artistic printing.

Authors Douglas Clouse and Angela Voulangas explore the style's origins in the British Aesthetic Movement and analyze its distinctive features: idiosyncratic color harmonies, eclectic choice of type andornament, compartmentalized compositional strategies. They also present a landmark portfolio of letterpress printing samples, drawn from some of the most important public and private print archives. More than 150 examples of period ephemera, printers' own tour de force promotional pieces, and specimens of type and ornament are reproduced, many for the very first time since their initial circulation more than a century ago.

The Handy Book of Artistic Printing celebrates a previously berated and today largely forgotten episode of design historyone of increasing interest in light of the recent embrace of ornament by some leading contemporary designers. This book will be of value to graphic designers, but also to fine artists, visual merchandisers, and collectors of ephemera everywhere.

Reviews:


These luscious typographic bon bons will astonish your eye, stun your mind, and rekindle your darkest cravings.

--Ellen Lupton, June 2009

For the Letterpress enthusiast with a thing for those long ago freaky days of fancy, I give you: The Handy Book of Artistic Printing: Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinklers, and other Freaks of Fancy by Doug Clouse and Angela Voulangas.

--Printeresting

I bought some books from Book Depository the other week and two of them were typography related, Mike Perrys Hand Job and The Handy Book of Artistic Printing. I really relish these books because I dont often by them for myself, and I'd been eying them for a while!

--Defnatalie

During the late 19th century printers, engravers and lithographers challenged traditional design by introducing exotic images and quirky typefaces known as artistic style. Letterpress printers grabbed it and packaging, ads and more were changes by the new commercial styles. Then it suddenly became unpopular. The rise and fall of this style is traced in a largely neglected survey of this era of design history and makes for a powerful selection for any arts collection.

--Diane Donovan, The Midwest Book Review

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3 comments:

Dee said...

links not working, thanks

Anonymous said...

Links dead. Could u please update? I would love to try this book. Thank you!

Bhavesh Pamecha said...

New links added :a

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